tartanstic
Couture - Ã - Porter
Tartanstic is a Womens Couture - a - Porter collection that provides a fresh perspective on Tartan fabric using artisanal work. The aim of the collection is to promote and preserve an ancient embroidery, Zardozi in an unconventional way and to also provide work and livelihood to the artisans.
HOUSE OF MUTATION
#laRinascente #Milandesignweek #retaildesign #AR #VR #jeans #sustainable #conceptstore #omnichannelcommerce #customerjourney #smartretailscenario #retailinnocation #productselection #newretailscenarios #narrativedimension #visualcommunication
ICON - JEANS
While many fashions came and went (some more outrageous than others), and some made, and still make, reoccurring comebacks, the traditional looking jeans like f.ex the 501, never fully went away during these fads. This would be the average jeans for which we would derive what we perceive to be the true meanings associated to this icon.
DURABLE
Therefore we chose to progress by having a closer look at a trend that could be regarded as more of a styling choice, than a design feature. A fashion that has been ongoing the last few years and best represents the significance we’ve accoladed to the jeans. The style of wearing a double denim is a tribute to the material itself, and we noted, that it felt to us, that even an outfit without jeans, when made solely out of denim, would still give us associations to those trousers.
denim on denim
STYLISH
COMFORTABLE
DEMOCRATIC
TIMELESS
METAPHORICAL INTERPRETATION
The association between Jeans and Denim is well engrained in the history of both the shape and the fabric. Mutually advancing each others engrained position in history. Even besides the form of trousers, denim applied to any other object still reminds us of Jeans. This means you could make a world of denim without them in it, and it would still force us to visualize them. Additionally, we identify other components to be an identifiable feature, that when in a state of disassemblage would themselves be representative of the icon. They symbolize the same meanings to us. They could therefore be recognized as part of the DNA of a jeans, both timeless, durable, unisex. With this concept in mind you could recycle/up-cycle all it’s components and they would still not be fully decontextualized.
Second Chances
We believe in second chances. Second chances for garments, second life to buildings, and second opportunities for people.
We believe something can be done to help those fallen on hard times, or with an unfortunate background, that are striving for a different kind of future. We want to raise awareness to social issues by providing employment to those disadvantaged members of society.
Concept
Inspired by the identification of jeans in the parts disassembled, we aim to create an experience based around the act of creation, that highlights individuality and utilizes key materials and components through a sustainable approach.
Sustainable Creation
Our aim: To inspire sustainability through creative expression and the ability to see possibilities, that can only be achieved through this form of materiality and history. Informing alone has failed (or 95% of all textile waste in landfills would have been recycled already). So we’ll bypass production and use existing resources.
TARGET
1.0 DNA
-
Dump shoots
-
Second hand denim
​
1.2 MUTATION
-
Proses/immersion experience
-
VR stations
-
Indigo courtyard/art
1.3 MUTANT
-
HOM men's
-
HOMwomen's
-
HOM home
-
HOM Consigmnet
STORE
VIRTUAL REALITY
Window concept for Milan Design Week
AUGMENTED REALITY
Holographic Igor display
STORE - MAIN WINDOW
This project was made for a course, Retail and Merchandising Design. It was a group project conducted in 4. Shonglin's group's chosen icon was Jeans. She conducted the initial research on its history and helped come up with the above mentioned metaphorical interpretation. Further, she contributed to this project by proposing the 3 key phases of DNA, MUTATION and MUTANT inspired by Frankenstein's monster; involving selling second hand denim garments, developing denim sculptures, creating own denim sculptures/garments and offering an artistic upcycled denim collection. Shonglin was also involved in scouting retail and consumer trends and incorporating Augmented Reality and Visual Reality into the retail scenario by connecting the window of HOM designed for LA RINASCENTE displayed during Milan Design Week to the store at Via Tofetti, Milan.